Official Hydration Partner of Barstool Sports 

Authentic, Relatable and Engaging, Barstool Sports is the most influential Millennial & Gen Z brand with over 100 personalities, influencers and beloved brands. Across social, audio, social, experiential and commerce, Barstool Sports is everywhere for our audiences. With leading content across key categories, Barstool shows up in sports, lifestyle, comedy, culture and college.

Barstool breaks through the noise and dominates the conversation across a dynamic range of interests.